給聯合利華最新的品牌LOGO設計贊一個！ 2014年07月30日
種類：海報設計  來源：上海vi設計賽盛設計收藏集

聯合利華是世界上最大的快費品企業之一，擁有多個世界知名的食品、飲料、清潔劑和個人護理產品。每天有1.6億多人次在世界各地選購聯合利華的產品。聯合利華品牌受到各地消費者的信賴，產品使您心情愉悅、神采煥發、享受更加完美的生活，讓您的生活更具活力。作為一家全球知名的快消品牌，他的品牌設計自有獨樹一幟的的非凡創意，盛視覺整理了聯合利華的最新標志設計和品牌推廣海報設計，供設友們收藏和欣賞。

聯合利華的新標志設計，新logo由25種圖案構成，分別代表一種活力和產品品牌。

1. Sun 太陽， 活力的象徵，人類賴以維生的自然資源，一切生命的起源 Our primary natural resource. All life begins with the sun-the ultimate symbol of vitality. It evokes Unilever's origins in Port Sunlight and can represent a number of our brands. Flora,Slim-Fast and OMO all use radiance to communicate their benefits.

2. DNA/ 基因 ，雙螺旋線形狀，代表生命的起源和生化科學，更是健康生活的關鍵 The double helix,the genetic
blueprint of life and a symbol of bio-science. It is the key to a healthy life. The sun is the biggest ingredient of life,and DNA the smallest.

3. Bee/ 蜜蜂 ，創造力、傳播、辛勤工作，和物種多樣性，象徵環境帶來的機遇和挑戰 Represents creation,pollination,hard work and bio-diversity. Bees symbolize both environmental challenges and opportunities.

4. Hand/ 手，象徵感性、關心與需求 A symbol of sensitivity,care and need. It represents both skin and touch.

5. Flower/ 花朵，芳香與「手」圖案組合時，代表滋潤乳液或乳霜 Represents fragrance. When seen with the hand,it represents moisturizers or cream.

6. Hair/ 發絲，美麗的象徵，與「花朵」圖案組合時，令人聯想到乾凈、芬芳；與「手」的圖案組合時，則代表柔軟 A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.

7. Palm Tree/ 棕櫚樹，多樣的自然資源，也是天堂的象徵 A nurtured resource. It produces palm oil as well as many fruits-coconuts,bananas and dates-and also symbolizes paradise.

8. Sauces or speads/ 調味醬，代表混合與攪拌，表達混合香味、增添滋味之意 Represents mixing or stirring. It suggests blending in flavors and adding taste.

9. Spoon/ 湯匙 ，象徵營養、口味與烹飪 A symbol of nutrition,tasting and cooking.

10. Bowl/ 碗，滿滿一碗充滿香味的食物，亦代表即食食品、熱飲或湯品 A bowl of delicious-smelling food. It can also represent a ready meal,hot drink or soup.
11. Spice and flavours/ 辣椒及調味料，代表辣椒或新鮮配料 Represents chili or fresh ingredients

12. Fish/ 魚，象徵食品、海水或淡水 Represents food,sea or fresh water.

13. Sparkle/ 火花，明亮、健康、活力閃耀 Clean,healthy and sparkling with energy.

14. Bird/ 小鳥，象徵自由，從瑣事中解脫，盡情享受生活樂趣 A symbol of freedom. It suggests a relief from daily chores,and getting more out of life.

15. Recycle/ 循環，實現持續做好環保的承諾 Part of our commitment to sustainability.

16. Lips/ 嘴唇，象徵美麗、美貌與品味兼具 Represent beauty,looking good and taste.

17. Ice cream/ 冰淇淋，休閑、愉悅及享受 A treat,pleasure and enjoyment.

18. Tea/ 茶，植物或從植物萃取的菁華，例如茶葉，也是成長與耕耘的象徵 A plant or an extract of a plant,such as tea. Also a symbol of growing and farming.

19. Particles/ 微粒，代表科學、泡沫與活躍 A reference to science bubbles and fizz.

20. Frozen/ 冰凍，植物是新鮮的象徵，代表個人清潔，與「衣物」圖案一起使用，則代表衣物洗護 The plant is a symbol of freshness,the snowflake represents freezing. A transformational symbol.

21. Wave/ 浪花，乾凈、清新與活力，代表個人清潔，與「衣物」圖案一起使用，則代表衣物洗護 Symbolizes cleanliness,freshness and vigour either as personal washing or as a laundry icon (with the shirt)

22. Liquid/ 水滴 ，代表乾凈的水和純凈 A reference to clean water and purity.

23. Container/ 容器，代表包裝，一瓶個人使用的乳液 Symbolizes packaging-a pot of cream associated with personal care.
24. Clothes/ 衣物， 代表美麗乾凈的衣物 Represent fresh laundry and looking good.

25.Heart/ 心，象徵愛、呵護與健康 A symbol of love,care and health. 對新logo由25種圖案所蘊涵的意義非常感興趣

上海賽盛企業形象設計有限公司，簡稱賽盛設計，成立于1999年，是知名的上海品牌設計公司和上海vi設計公司，致力于為企業提供國際化標準的上海vi設計、上海標志設計、上海logo設計、上海畫冊設計、上海企業宣傳片制作等服務。我們是上海vi設計、上海商標設計、上海logo設計的領軍企業，強大的專業背景、豐富的實戰經驗的和一站式的解決方案是您品牌推廣和發展的首選合作伙伴。